TikTok has solidified its position as a dominant force in the digital entertainment landscape, particularly in India, where it has become a cultural phenomenon. As of July 2025, the platform continues to evolve, with new trends, challenges, and content formats emerging regularly. Hashtags play a pivotal role in this ecosystem, serving as gateways to viral content and community engagement. This article examines the top trending TikTok hashtags in India for July 2025, delving into their origins, impact, and how creators can utilize them to expand their reach and increase engagement.
The Power of Hashtags on TikTok
Hashtags on TikTok function as more than mere labels; they are integral to the platform’s discovery algorithm. By categorizing content, hashtags enable users to find videos that align with their interests, while also allowing creators to tap into broader conversations and trends. The strategic use of trending hashtags can significantly increase a video’s visibility, leading to higher engagement rates and potential virality.
Top Trending Hashtags in India – July 2025
Monica
The release of the song “Monica” from the Tamil film Coolie in July 2025 sparked a massive trend on TikTok. The track, composed by Anirudh Ravichander and featuring a dance performance by Pooja Hegde, quickly gained popularity. Users across India began replicating Hegde’s signature hook-step dance, leading to the widespread use of the hashtag #Monica. The trend not only highlighted the song’s popularity but also demonstrated the influence of Bollywood and regional cinema on digital trends.
GlowUpTransformation
The #GlowUpTransformation challenge has been a staple on TikTok, encouraging users to showcase their personal growth and transformation journeys. In July 2025, this hashtag experienced a resurgence, with users sharing before-and-after videos highlighting changes in their appearance, style, or lifestyle. The challenge promotes positivity and self-improvement, resonating with a broad audience seeking inspiration and motivation.
ReelsIndia
While Instagram Reels has been a competitor to TikTok, many Indian creators have utilized the #ReelsIndia hashtag to cross-promote their content between the two platforms. This hashtag serves as a bridge, allowing creators to reach audiences on both TikTok and Instagram, thereby expanding their viewer base and increasing engagement across social media platforms.
FYP (For You Page)
The #FYP hashtag remains a cornerstone of TikTok’s algorithm for discovery. Videos tagged with #FYP are more likely to appear on users’ For You Pages, increasing the chances of virality. In July 2025, this hashtag continued to dominate, with creators across India vying to have their content appear on the coveted FYP to maximize views and interactions.
Viral
The #Viral hashtag is synonymous with content that has gained significant traction on social media platforms. In July 2025, this hashtag was widely used to categorize videos that were experiencing rapid growth in views and engagement. Creators often use #Viral to capitalize on the momentum of trending content and to associate their videos with popular trends.
Bollywood
Bollywood remains a significant influence on Indian pop culture, and its impact is evident on TikTok. The #Bollywood hashtag encompasses a wide range of content, including dance routines to popular songs, lip-sync performances, and tributes to iconic Bollywood moments. In July 2025, this hashtag remained prevalent, with creators paying homage to classic and contemporary Bollywood cinema.
Desi
The #Desi hashtag celebrates Indian culture, traditions, and lifestyle. It encompasses a diverse array of content, from traditional dance performances to culinary showcases and cultural festivals. In July 2025, the #Desi hashtag saw increased usage as creators highlighted various aspects of Indian heritage, fostering a sense of community and cultural pride.
Travel
With the easing of travel restrictions, the #Travel hashtag experienced a resurgence in July 2025. Creators shared their travel experiences, showcasing destinations across India and the world. The hashtag served as a virtual travel diary, inspiring viewers to explore new places and cultures.
FoodTok
Food-related content has always been popular on TikTok, and the #FoodTok hashtag continued to thrive in July 2025. Creators shared recipes, cooking tips, and food reviews, catering to the growing interest in culinary exploration. The hashtag also facilitated the discovery of regional delicacies and home-cooked meals, appealing to food enthusiasts.
TechTok
As technology becomes increasingly integrated into daily life, the #TechTok hashtag gained prominence in July 2025. Creators shared content related to gadgets, software tutorials, and tech reviews, catering to an audience keen on staying updated with the latest technological advancements.
Leveraging Trending Hashtags for Enhanced Engagement
For creators looking to capitalize on trending hashtags, it’s essential to understand their relevance and timing. Here are some strategies to effectively use trending hashtags:
- Stay Updated: Regularly monitor the Discover page on TikTok to stay informed about emerging trends and hashtags.
- Be Authentic: Ensure that the content aligns with the hashtag’s theme to maintain authenticity and credibility.
- Engage with the Community: Participate in challenges and interact with other users to foster a sense of community and camaraderie.
- Use a Mix of Hashtags: Combine trending hashtags with niche-specific ones to reach a broader yet targeted audience.
- Monitor Performance: Analyze the performance of videos using specific hashtags to understand their impact and refine strategies.
Frequently Asked Questions
What are the top trending TikTok hashtags in India for July 2025?
Some of the top trending hashtags include #Monica, #GlowUpTransformation, #ReelsIndia, #FYP, #Viral, #Bollywood, #Desi, #Travel, #FoodTok, and #TechTok. These hashtags dominate content discovery and engagement.
How did the #Monica hashtag become popular?
The #Monica hashtag gained popularity due to a viral song from a Tamil movie, with users replicating signature dance moves, making it one of the most engaging trends in India.
What type of content is popular under #GlowUpTransformation?
GlowUpTransformation features before-and-after videos showcasing personal transformations in style, appearance, or lifestyle, encouraging positivity and inspiration.
Can hashtags like #ReelsIndia help in cross-platform promotion?
Yes, #ReelsIndia allows creators to share TikTok content on Instagram Reels, bridging audiences across platforms and increasing engagement.
Why is #FYP important for creators?
The #FYP hashtag increases the likelihood of appearing on TikTok’s For You Page, which enhances visibility and engagement for creators seeking viral content.
How does #Bollywood influence TikTok content in India?
Bollywood inspires users to create dance routines, lip-syncs, and tributes to popular movie songs and scenes, reflecting Indian pop culture on the platform.
What kind of content is shared under #Desi?
The #Desi hashtag showcases Indian culture, traditions, festivals, cuisine, and lifestyle, promoting community pride and cultural representation.
Conclusion
Trending TikTok hashtags in India for July 2025, such as #Monica and #GlowUpTransformation, showcase the platform’s creativity and cultural diversity. Using these hashtags strategically helps creators increase visibility, engage their audiences, and stay connected to the latest viral trends.